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crossing the chasm

CROSSING THE CHASM 跨越鸿沟 chasm[英][ˈkæzəm][美][ˈkæzəm] n.峡谷; 裂口; 裂缝,断层; (感情等的)分歧; 复数:chasms 例句: 1. Make this land a chasm of death. 在这片土地上打开死亡的坑。

It was published in 1991, when we still used DOS. But the strategy and methodology are classical. It can apply to current dynamic marketing situation without any twist.


《跨越鸿沟》(Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers) *作者: Geoffrey A. Moore 著

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